BUS 478 Lecture Notes - Lecture 1: Retail, Walkman, Copyright Collective

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Strategy is a game plan to reach your end goal. North americans value do-it-yourself, however asian cultures don"t. In booming economies, people want one stop service japan was a booming economy. Labour is inexpensive in japan, so people expect it done this is not the case in north. Doesn"t make sense in the chinese culture raw vegetables considered bad. In asia, people buy tickets from travel agents: ocean park sold because they went to travel agents and sold tickets based on commission, more incentive for travel agents to sell. Disneyland is selling fun and fantasy: not practical in asian cultures collective societies have more competition. One thing is making a product, and the other is creating a business out of the product. Odds are against the consumers that push products. Consumer"s saying that the product is too expensive; i have no use, etc. He realized the problem, and his solution was find people who need it machine.

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