BUS 478 Lecture Notes - Lecture 9: Executive Compensation, Betamax, Market Power
11 May 2016
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It"s not always about what your partner can do for you, but also what can you give your partner. It"s about how can we add value to each other. A lot of partnerships look very good on paper, but the people and intentions and communication that goes along, breaks somewhere in the middle. Strong partnerships and successful partnerships are a source of competitive advantage. I come up with the resources, you come up with the technology. It is 50/50 but not necessarily in terms of money. They create a new company, a new entity. We are not invested in each other it"s a contractual relationship. Manulife is a canadian insurance company, however, in mainland china they formed a joint venture with a company called syndocam. Syndocam builds everything, this is a 50/50 joint venture. Strategic alliance renault formed a strategic alliance called a company called nissan out of japan. On paper right now they are one company.
