BUS 478 Lecture Notes - Lecture 5: Future Shop, Campbell Soup Company, Mass Production
11 May 2016
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There"s recession, therefore people are turning towards it. The market for canned soup is a very mature market and it"s very hard to innovate. Consumers preferences have changed more people turn to convenient meal options. The pervasiveness of western media is making overseas consumers more aware of western tastes. Canned food is interpreted very differently in terms of status. Campbell"s is so good at what it does, that it drives it"s competition out. Shuttle by united whatever southwest decided to do, they would just copy and paste what they were doing. United airlines was worried that southwest would take the turf. Therefore, they created a competitor so that southwest would divert their focus from their strategy. They have an established supply chain: they have a partnership with coca-cola for bottling. People do business previous ceo leaving really affected the organization. In these type of businesses, there are two things that define the business model:
