BUS 478 Lecture Notes - Lecture 6: Human Capital, Vertical Integration, Market Power

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Being cost leadership in the mass market for electric goods. Focus on service and intangibles, as the tangibles are with high profit margin. By acquiring future shop, it will speed up the process of accessing the market. Buyer power is minimized, as it would be the same price in bestbuy and future shop. Supplier power is low, as you would like to sell the products, this would be the only choice. When buyer and supplier power is low, it generate profit. Strengthen the core by align business units to support core ctr growth. Product focus on diy and align to what the country needs. Competition home depot, who replicate s the products (market development) Credit cards allows incentive to buy in canadian tire and aligns with the strong credit history culture in north america. Mark"s work warehouse allows ct to become more specialized and diversified. Bigger spaces will decrease the competition, which provides more alternative to consumers (co-location)

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