BUS 200 Lecture Notes - Lecture 4: Coopetition, Fixed Price, Starbucks
Document Summary
Business model canvas 9 building blocks: customer segments, different groups of people company is serving, different people have different needs, mass market - standardized product, niche market - custom made product. Example: houses/architecture: segmented - customers have variations of what they"re looking for. Example: banking: diversified - completely unrelated product. How does it compare to competitors: convenience: is it easy to use/obtain, channels, direct channel. Can control the process of the quality better: partner channel. Lending/renting/leasing: customer gets to use the product but does not own it when time is up the product returns to owner/firm: renting= you do(cid:374)"t share, just you that is using it. Licensing: right of ownership does not transfer: olympics, advertising: promoting products, key resources, physical: office space, natural resources, water/electricity physical things that businesses need, financial: business need money cash, money that is coming from bank loans, investors, metro capitalists. Activites: things that the business does that are not customer facing less obvious.