BUS 201 Lecture Notes - Lecture 5: Third Order
5 Feb 2018
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Learning objectives: rise of international business and identify major world marketplaces, explain how forms of competitive advantage determine ways in which countries and business respond to the international environment, barriers to trade, overcoming barriers. Absolute advantage: exists when a country can produce something more efficiently than any other country, eg. Comparative advantage: when goods that it can produce are more efficient or better than other goods, eg. Canada in farming because of fertile land and climate. Hbr article - "what is strategy?: what are its strengths and weaknesses, what are the main points, what are the limits to the theoretical generalizations, opinion vs fact. Strategy is the creation of a unique and valuable position involving a different set of activities. The essence of strategic positioning is to choose activities that are different form rivals. If the same set of activities were best to produce all varieties, meet all need and access all customer companies could easily shift among them.
