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BUS 251 Chapter 12 Notes

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Business Administration
BUS 251
Steve Gibson

BUS 251 Chapter 12 Notes Financial Statement Analysis  Users need to make decisions using the financial statements and ratios Overview of financial statement analysis  Analyst tailor the analysis to the demands of the decision to be made Understanding the business  Accessing the risk, operating activities of the business, underlying economics and external economic factors  Low-cost producer: providing goods and services at the lowest cost possible and sell high volume o Works best when there is a competitive item and price is the most important  Specialized product with superior services that customers are willing to pay premium for o Can sell lower volume of goods (high-end retailers_  Users have to read and analyze the management’s expectations and risks of the company compared to today’s news and economi
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