BUS 314 Lecture Notes - Lecture 9: Business Wire, Epicenter, Jumpstart Our Business Startups Act
23 Jan 2017
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Chapter 10: pr creating a storm and building momentum. Pr is a pivotal part of both fundraising and overall startup success. Done right, pr is the ultimate guerrilla warfare tool for startups. Executed poorly, it can cost you the movement you need. p113. The rainmaker code: 3 keys to successfully creating a pr storm that can bring the funding your startup needs: timing, synergy, efficiency. Ho(cid:449) k(cid:374)o(cid:449) ho(cid:449) a(cid:374)d s(cid:373)art (cid:272)reati(cid:448)ity i(cid:374) ho(cid:449) you put your company out there. Serious investors love being the first to know about and jump in on a savvy investment opportunity. All pr has to have synergy with a mapped out fundraising and growth plan, and your communications have to sing the heart of the brand. Pr needs to have your message, branding, that will resonate with investors. Proper planning includes being seen in the right places, being mentioned by the right people, and in the right context.
