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BUS 343 (64)

Class Notes for BUS 343 at Simon Fraser University

Introduction to Marketing

BUS 343
Final Exam
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BUS 343 Lecture 4: Personal Branding Project Brief-2018-SOUTHv.1 (1)

BUS 343 Spring 2018: Introduction to Marketing Personal Branding Pr...

Business Administration
BUS 343
Ginger Grant
BUS 343 Lecture 3: Activity W3 2018 Market Sizing-cs

1 Activity Week 3 Market Sizing To prepare for the tutorial activit...

Business Administration
BUS 343
Ginger Grant
BUS 343 Lecture 3: Marketing Plan Project BUS343 - 2018 - Marking Matrix and Deliverables

1 BUS343 Marketing Plan Project Grading Scheme Deliverables Below ...

Business Administration
BUS 343
Ginger Grant
BUS 343 Lecture 9: chapter 10 Pricing

Pricing PRICE: money charged/value exchange for benefits => Create...

Business Administration
BUS 343
Todd Green
BUS 343 Lecture 8: Chapter 9

BRAND: name, symbol, icon, design/ combination identifies product m...

Business Administration
BUS 343
Todd Green
BUS 343 Lecture 12: Chapter 16

The global marketplace Global firm: operate > 1 country, advantag...

Business Administration
BUS 343
Todd Green
BUS 343 Lecture 11: Chapter 11

Place DISTRIBUTION CHANNEL-VALUE DELIVERY NETWORK: company + supp...

Business Administration
BUS 343
Todd Green
BUS 343 Lecture 11: Chapter 13 Promotion

Promotion : engage customer, communicate value, build relationshi...

Business Administration
BUS 343
Todd Green
BUS 343 Lecture 7: Chapter 8 Product

Product Product: acquisition, use satisfy want, need Service: act...

Business Administration
BUS 343
Todd Green
BUS 343 Lecture 2: Chapter 2

Marketing Strategy: Partnering Strategic planning: fit goals to op...

Business Administration
BUS 343
Todd Green
BUS 343 Lecture 4: chapter 5

Customer insight: Fresh understand => competitive advantage, Not ob...

Business Administration
BUS 343
Todd Green
BUS 343 Lecture 6: chapter 7

Segmentation, targeting and positioning SEGMENTATION: Dividing o...

Business Administration
BUS 343
Todd Green
BUS 343 Lecture 3: Chapter 4

marketing environment: outside affect target cust...

Business Administration
BUS 343
Todd Green
BUS 343 Lecture 5: Chapter 6

Consumer buyer behaviour: What, where, how, when and why (hardest) ...

Business Administration
BUS 343
Todd Green
BUS 343 Lecture 1: chapter 1

Marketing: create values, build relationship, capture value => a...

Business Administration
BUS 343
Todd Green
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