Permachart - Marketing Reference Guide: Market Segmentation, Data Mining, Customer Relationship Management

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Document Summary

Strategic marketing planning is formalized in the marketing plan. This permachart covers the fundamen- tals of strategic marketing planning. Strategic marketing planning ensures the organization"s marketing mix resources are appropriately allocated to reach and satisfy the intended markets as the organization strives to attain its goals. This planning is critical to business success because it matches organizational resources and objectives to evolving market opportunities. The strategic marketing plan provides direction for the organization by identifying the organization"s: The firm"s scope; its customers, markets, products, technology and values. Executive summary: a page or two synopsis that summarizes all the sections of the plan including key financial numbers and well as brief summaries of the other sections. Situational analysis: an analysis of the current situation through consideration of the industry, competition, the consumer, the environment, the company and the product or service for which the marketing. The swot helps a firm identify opportunities and avoid disasters.

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