Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon
Document Summary
It is not enough just to have a great. Human communication reduced to its simplest form consists of a source transmitting a message to a receiver with the function of achieving a goal. These are the fundamental components within this system: Tm message; that message must be deliv- ered with total effectiveness so as to gain a clear advantage over your com- petitors. What your listeners think of your ideas, your products, and your entire organization, is affected by how they react to you as a speaker. The busi- ness community votes public speaking as their number one fear and only one in five of all business communicators is viewed by their audience as acceptable. Study the principles, techniques and models found in this permachart to ensure success in your next presentation. Five fast steps to impactful & persuasive communication cont. Remember there are undoubtedly more of them than there are of you.