BUS 360W Lecture 2: Lecture 2 BUS 360W

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 360W
• Professor: Kevin Stewart

Document Summary

Four directions for information flow: upward flow, downward flow, horizontal flow, external flow. Relative status: the relationship between the writer and the audience within the hierarchy of the organization. There are generally three types of purposes in business writing: to inform / explain, to persuade, to maintain or establish goodwill. Objectives: things you need to do in your message to achieve your overall grade (concrete) Example: an email announcing a changed meeting time. Time the message to give clear notice. Example: a memo to request additional funding for a project. Indicate what you want (i. e. how much funding?) Persuasive messages (depending on audience and circumstances) Negative news messages (depending on audience and circumstances) Roll-out of the hst: hst was introduced a couple months after the liberal government said they would not be introducing a harmonized tax. Bailouts and bonuses: firms giving ceos millions in bonuses after being bailed out at taxpayer"s expense.