BUS 432 Lecture Notes - Lecture 2: Decision-Making, Acculturation
11 May 2016
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Survival: all groups have a need for survival, and therefore they feel the need to protect themselves from outside influences. Are cultures becoming more similar or different: yes, due to the threats of globalization, people are becoming more similar, no, because people feel threatened by the similarity, so they feel the need to reinforce their differences. There are people who have more than one culture, they are inherently multicultural within themselves. Beliefs about human nature: people who believe all people are evil tend to have a lot of rules. All of the dimensions have a mean of 50. He said that culture is systematic, it is not random, we can understand it from the outside. There is a divide on the graph between individualism and collectivism. When we are talking about culture, we are talking about a wide variety of people. Someone living in a collectivist culture, may have more individualistic values than the average person in that society.
