Class Notes (838,386)
Canada (510,872)
BUS 446 (6)
Lecture

BUS 446 - Lecture 1

3 Pages
115 Views
Unlock Document

Department
Business Administration
Course
BUS 446
Professor
Lindsay Meredith
Semester
Fall

Description
1. A Diagramatical Template for Business Market Demand Estimation  Read that ASAP  40% of the grade – Presentation  If you do well on this, Marketing Plan is easier 2. Marketing Plan  based on this Demand Estimation 3. Participation  MUST participate  “Debate”  you’re assigned to argue against each other 4. Rewarding for Trying, not being Right  Don’t be a jerk and belittle others 9:30 – 11ish  10-15 break; don’t be late Essay  10 Pages Max  12 point font, Geneva/Times  Double spaced  1 inch header, 1 inch footer, 1 inch margins  Get them interested in what you’re presenting  usually 2-3 pages IRL, 3-4 max usually. o If it interests them, then they’ll make it into a project  ANY Marketing Topic you like o B to B, B to C, Non Profit, Governmental, Political, Religious, Socially sensitive (Birth control, Feminine hygiene products in different countries, how to attract people into military)  Everything has to get marketed in life  Clear the topic with Lindsay first though  No Intro  No Exec Summary 1. Objective  “What am I going to do here? What is this essay about? Why are you reading it? (Why is it important?)”  2. Literature Review  Convince the reader by providing evidence of reading  First 5 pages is the Literature review (?)  Outline: o Do a brief summary of articles (5 referred journal articles min.) Popular press, television, magazines are ok after the 5  Author first, title of article, journal it came from, volume number, date, page o 5 pages  here’s what they found  Pro/Con : What I liked, why it sucks  2-3 lines for each article, or maybe a paragraph if important
More Less

Related notes for BUS 446

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit