BUS 446 Lecture Notes - Lecture 7: Sunk Costs, Flowchart, Hot Tub

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If they have this hidden in the back of their head, make sure you know. There needs to be a given quantity of a certain attribute, if it"s not there, all other attributes become negated: could be price, distribution, brand image, snob appeal, etc . Level of perception where you decide to get more information. Something happens that sparks your interest in certain products: open perception over cars if that"s what you"re looking at. Term: top of mind when people are asked to name their top 5 brands, the names brought up are the top of mind. Weakness of trial: the customer realizes they don"t like your product. If people walk, then something is wrong with the product or service. If the confirmation turns out to be negative, the customer will walk on you. If they"re upset, the last thing we want is the product to be back to the store.

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