CMNS 110 Lecture Notes - Lecture 2: Umberto Eco, Marcel Danesi, Jonathan Culler

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Gary Mc Carron

Document Summary

Paddy whannel: semiotics tells us things we already know in a language we will never understand. Semeion: greek word for sign: process: We use signs (words: traffic light. Organized into codes (grammar: red, yellow, green. How codes are applied to culture: manage traffic and the roads. Ask why are codes relevant to the words in question: colors used to classify your status in renaissance era, **do(cid:374)(cid:859)t ha(cid:448)e to (cid:373)e(cid:373)orize** Water is a sign to a plant: roots go down and look for water. Dogs have an entirely different set of signs: ruled by their nose, we humans are ruled by our eyes. (cid:862) e(cid:373)ioti(cid:272)s is (cid:272)o(cid:374)(cid:272)er(cid:374)ed (cid:449)ith e(cid:448)er(cid:455)thi(cid:374)g that (cid:272)a(cid:374) (cid:271)e take(cid:374) as a sig(cid:374)(cid:863) Everything could be a sign according to eco: jonathan culler. (cid:862)whate(cid:448)er area he is (cid:449)orki(cid:374)g i(cid:374), so(cid:373)eo(cid:374)e adopti(cid:374)g the se(cid:373)ioti(cid:272) perspective attempts to make explicit and implicit knowledge which e(cid:374)a(cid:271)le people (cid:449)ithi(cid:374) a gi(cid:448)e(cid:374) so(cid:272)iet(cid:455) to u(cid:374)dersta(cid:374)d o(cid:374)e(cid:859)s (cid:271)eha(cid:448)ior.