CMNS 110 Lecture Notes - Lecture 7: The Gutenberg Galaxy, Mass Media, New Media

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Gary Mc Carron

Document Summary

Tribal age, literate age, print age, electronic age: separates world history different media that is brought into domination. P(cid:396)a(cid:455)ed to ma(cid:396)(cid:455), if she ga(cid:448)e sig(cid:374) that it is a good idea, he"ll pu(cid:271)lish it. Many books written about mcluhan: the mechanical bride. Co(cid:374)(cid:272)e(cid:396)(cid:374)ed (cid:449)ith (cid:862)the p(cid:396)essu(cid:396)es set up a(cid:396)ou(cid:374)d us toda(cid:455) (cid:271)(cid:455) the (cid:373)e(cid:272)ha(cid:374)i(cid:272)al age(cid:374)(cid:272)ies of the p(cid:396)ess, (cid:396)adio, (cid:373)o(cid:448)ies, a(cid:374)d ad(cid:448)e(cid:396)tisi(cid:374)g(cid:863) Mass media works against our interests: education must help us defend. Media has limited but an affect on our thinking: the gutenberg galaxy. (cid:862)a(cid:374)(cid:455) te(cid:272)h(cid:374)olog(cid:455) te(cid:374)ds to (cid:272)(cid:396)eate a (cid:374)e(cid:449) hu(cid:373)a(cid:374) e(cid:374)(cid:448)i(cid:396)o(cid:374)(cid:373)e(cid:374)t(cid:863) Writing like a tv show where it takes commercial breaks. The extension of any one sense alters the way we think and act the (cid:449)a(cid:455) (cid:449)e pe(cid:396)(cid:272)ei(cid:448)e the (cid:449)o(cid:396)ld. (cid:863) M(cid:272)luha(cid:374) (cid:862)p(cid:396)o(cid:271)ed(cid:863) ideas (cid:862)poked(cid:863) ideas (cid:271)ut did (cid:374)ot a(cid:374)al(cid:455)ze. Extension of media: wheel extends our foot, phone extends our voice. Essential nature, affects both the nature of the message and how it will/can be received.