Author(s): dwight e. brooks and lisa p. he bert. The main purpose of this article is the author tried to demonstrate how the media frame our social identities and perspectives on different culture, race and gender. Also, the representation of race and gender from different perspective are being social constructed by the media and media are the central to what come to represent our social realities right now. The most important information in this article is the author uses scholars" examples (e. g. wallace & hooks on spike lee"s work), movie and tv shows example, different research result (e. g. lee and. Cho (2003)) and critical race theory, magazine and particular races and gender topic to support his argument. The main conclusions in this article are there is not only one way to look at the media. In fact, media does not only happen in one group in society but happens into a mixture of groups in the society.