CMNS 110 Lecture Notes - Lecture 6: Justin Trudeau, Make America Great Again, Tyrant
22 Oct 2017
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Document Summary
When you do online shopping, your history is tracked, and advertisers show you what you like. 6 weapons of persuasion: based on psychological studies-how human beings behave in particular scenarios, i. e. how they behave when they are given incentives, and when they are not given incentives. Reciprocation: give back to someone who has given something to you; social transaction; does not necessarily involve money; commitment; reciprocation; people are obligated to react in a certain way. What others think is correct: example, when you stay at a hotel, reusing your towels more than once, because most people consider this ethical. It kind of works in the way in teaching as well. Students want to know the average of the class, to know what others are doing, you start following what the majority does. Notion of celebrity politics, looks, etc: 70% youth voted for trudeau in 2015, compared to 56% or something in 2015.
