CMNS 110 Lecture Notes - Lecture 8: Denotation, Connotation, Justin Bieber

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Gary Mc Carron

Document Summary

Described as the study of signs and sometimes as the science of signs. Codes by which sign systems are organized. The way in which we socially produce meanings. Are meaningful, have semantic, powerful, refer to things. Colours are signs, used in a way to refer to your social order. English speakers etc. position them in the word differently because of their language. Language create a community of like-minded speakers and makes references. Semiotic three part system: signs organized into codes and say something about the culture. Many ways in which signs are organized: semiotic sub-discipline ex. U(cid:373)(cid:271)e(cid:396)to e(cid:272)o: (cid:862)se(cid:373)ioti(cid:272) is (cid:272)o(cid:374)(cid:272)e(cid:396)(cid:374)ed (cid:449)ith e(cid:448)e(cid:396)(cid:455)thi(cid:374)g that (cid:272)a(cid:374) (cid:271)e take(cid:374) as a sig(cid:374)(cid:863) Tud(cid:455) the (cid:272)ellpho(cid:374)e(cid:859)s (cid:272)alli(cid:374)g out to (cid:455)ou as a sig(cid:374). Joh(cid:374)atha(cid:374) culle(cid:396): (cid:858)(cid:449)hate(cid:448)e(cid:396) a(cid:396)ea he is (cid:449)o(cid:396)ki(cid:374)g i(cid:374), so(cid:373)eo(cid:374)e adopti(cid:374)g the se(cid:373)ioti(cid:272) pe(cid:396)spe(cid:272)ti(cid:448)e atte(cid:373)pts to (cid:373)ake e(cid:454)pli(cid:272)it k(cid:374)o(cid:449)ledge (cid:449)hi(cid:272)h e(cid:374)a(cid:271)les people (cid:449)ithi(cid:374) a gi(cid:448)e(cid:374) so(cid:272)iet(cid:455) to u(cid:374)de(cid:396)sta(cid:374)d o(cid:374)e(cid:859)s (cid:271)eha(cid:448)iou(cid:396).