CMNS 110 Lecture Notes - Lecture 5: Nazi Propaganda, Marshall Mcluhan, Cultivation Theory
Document Summary
Hypodermic needle model: yo are an audience that sits infant of media and we are being injected with that we are uncritically given information and act according to. There isn no critical engagement, there is no context where this concept emerged: emerged during the rise of the nazi germany 1930"s, looking at how people were being in uenced by nazi propaganda very effectively. Media, propaganda or the terror of the state that could"ve been used to the people for them to agree with the nazi: the war of the worlds . !1: it speci es what we are permitted to do an what we are not. Sometimes, as in the case of a courtroom, or classroom, or buinuess of ce, the speci cations are explicit and formal. Hypodermic need model: media injects us with ideas, vs (thinking about the topic vs what to think about the topic, what to think about.