CMNS 110 Lecture Notes - Lecture 9: Semiotics, Connotation

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Daniel Ahadi

Document Summary

Week 9 - making meanings, encoding/decoding, and semiotics. Media literacy: ability to understand the underlying meanings of media text. Ideology: the dominant knowledge [asses on to the masses through. Socialization: socialization: the process of inheriting norms, customs and ideologies of a culture. E. g. gender roles as ideological: ideologies are circulated [produced and reinforced] through production of (academico knowledge and popular culture. Communication through media text : media texts are bearers of ideology. The self and the other: us -right, white, civilized, west, them: left, black , east, uncivilized. Semiotics is on the exam: he gives us an image and we have to. The colour white is socially constructed as pure. Paper due monday november 21st at noon. Yes we can use lecture, but not as a primary source. Semiotics: it"s a repesetation of a pipe, not an actual pipe, representation vs reality.