CMNS 110 Lecture Notes - Lecture 8: Consumerism, Thesis Statement, Pole And Polar
2 Dec 2014
School
Department
Course
Professor
Document Summary
Must have a full title mention your topic number and description. Most people spend the big money not on things that help them to t in, but on things that allow them to stand out from the crowd. They spend their money on goods that confer distinction. People buy what makes them feel superior, whether by showing that they are cooler (nike shoes,) better connected (cuban cigars), better informed (single- malt scotch)< more discerning, morally superior, or just plain richer (louis vuitton bag) (heath 318) Consumerism, in other words, would appear to be a product of consumers trying to outdo one another. It is competitive consumption that creates the problem, not conformity. People identify with brands because of the distinction that they o er (heath 319) The cost of raw materials and manufacture (use-value) is often marginal compare to the cost of the object to buy (exchange value). (paterson 340)
