CMNS 110 Lecture Notes - Lecture 9: Plebs, The Gutenberg Galaxy, Marshall Mcluhan
12 Dec 2015
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Document Summary
Tuesday, november 10, 2015: ppl before industrial times can"t purchase recreation; today we do so, industrial rev. Popular culture: product of mass production of leisure. Three key elements in the rise of popular culture: Production vs. consumption; active agent vs. passive agent. Things you think are too common, can often reveal fundamental principles about that culture. Relate pop culture (objects produced by that specific culture) to the culture of that society to fully understand the socio-economic and socio-cultural world of that society. Idea of being popular in the pop culture: things can become too popular. Popular: of the people (denotation); mass of people (connotation: connotative meaning -> notion of popular being defined as base, vile, riff-raff, common, low, vulgar, plebian, cheap. Two meanings to popular : lacking in artistic integrity on acct. of having become widely appreciated, losing original authenticity on acct. of having become widely appreciated.
