CMNS 130 Lecture Notes - Lecture 5: Paul Lazarsfeld, Homeostasis, Elihu Katz

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 130
• Professor: Enda Brophy

Document Summary

5/7 short answer questions (no more than 1/5 page) essay questions - 2 or more topics in each essay. Last lecture - examined the pluralist/liberal-democratic perspective on mass media, one that dates back to the emergence of the rst democratic states. 3 approaches we"re covering this week are often included as part of the dominant paradigm of communication research. Emerges along with concern over the power of mass media features some of earliest rigorous approaches, and then functionalist sociology in uenced by behavior. Horold d. lasswell is the most important gure associated with this tradition. It is in uenced by behavioralism: stimuli are passed along through its mass media. Mass media injects it message into the audience. Paul lazarsfeld begins to develop the theory limited effects in his research on the 1940 us election. In personal in uence: the part played by people in the ow of mass communications (1955)