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Lecture 4

CMNS 221: Week 4 Fall 2011


Department
Communication
Course Code
CMNS 221
Professor
Martin Laba
Lecture
4

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We live in a world (digital age) that is information rich but attention poor
New generation unable to focus and engage (we just survey)
Social media changing the world (screening – Clay Shirky lecture “How Social Media
Can Make History)
Shift from 20th century authoritative media Social media, where it is quick,
cheap, ubiquitous
Television has taken away our creativity
However, this has been changing lately, as the time spent watching tv shifts
to surfing the internet
Most powerful means of communication is story telling
Every media is a form of story-telling
Participatory is vital in creating culture
Consumers are becoming producers
Anthology – a collection of something
We constantly reshape and change technology/culture, mostly unintentionally
What is digital literacy?
Users are either manipulators or viewers
Digital literates are people who are digitally savvy (programmers)
There is cell phone usage in the most underdeveloped economic societies (villages
in Ghana)
Digital page
Up to date, targeted, malleable, richer, relevant
“better than the printed page”
Digital rights management
Someone wants to control the free flowing, highly volatile digital environment
Capacities/accessibilities of digital media undermines the control of media
conglomerates (true to some extent)
Digital environment raises issues of privacy
We are willingly giving away privacy – facebook
The key argument
Participatory culture vs commercialized/cynical view
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