CMNS 223W Lecture Notes - Lecture 9: Bon Ami, Media Culture, Barista

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 223W
• Professor: Jody Baker

Document Summary

Changes were not smooth; came with violence & social imbalance. Consumer culture has only been in existence for 100 years; things like christianity have been around for 2000 years. Had to create means of buying the public: have to overcome consumer resistance. Ne(cid:449)spapers (cid:272)ould(cid:374)"t (cid:373)a(cid:374)age the ads: agencies would buy pages in newspapers, then sell page space to advertisers so (cid:374)e(cid:449)spapers did(cid:374)"t ha(cid:448)e to do this. Ad(cid:448)ertisers i(cid:374) (cid:1005)9(cid:1006)(cid:1004)"s (cid:449)ere (cid:448)ery (cid:272)o(cid:374)s(cid:272)ious a(cid:271)out a(cid:272)tual roles: their path (cid:449)as(cid:374)"t too (cid:272)ha(cid:374)ge stru(cid:272)ture, work (cid:449)as(cid:374)"t just selli(cid:374)g produ(cid:272)ts; they took on the task of educating the public to achieve social and individual satisfaction. Industrialization depends on machines and efficient methods of production, more control of workers and workers at home. In order to manage consumption, develop universal notions within culture: produce dominant ideology of consumption, consumption ethic ^^^ (reading, hegemonic consumer culture, birth of hege(cid:373)o(cid:374)i(cid:272) (cid:272)o(cid:374)su(cid:373)er (cid:272)ulture (cid:894)(cid:1005)9(cid:1006)(cid:1004)"s(cid:895, see failure and working it out eventually.