CMNS 223W Lecture Notes - Lecture 11: Media Culture, Cultural Appropriation, Ethnography
13 Nov 2017
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Document Summary
Cool is unstable, hard to locate and identify and define. Three foundational pillars of cool: alienation, appropriation (crucial, authenticity (why and how) Alienation has arisen out of our own contemporary experiences. How cool operates in our culture and economy. Cool tends to speak to is our alienation from consumer culture itself: engine that drives consumer culture = alienation. Over-saturated landscape of advertising: we become familiar with codes and conventions of advertising. Advertising is no different than other genres. Alienation becomes status marker: use as means to single ourselves. To mark oneself off as unique e is to fall within and reproduce consumer culture. Advertising has left no space open for creating authentic self: thus frustration comes upon us, advertising is always one step ahead; makes uniqueness unachievable. Express for us our own alienation that alienates us from our own bodies. Asked to provide personal meanings to ad instead. ), or thru style: become part of vernacular of advertising.
