CMNS 240 Lecture Notes - Lecture 12: Direct Market, Fordism, Neoliberalism

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 240
• Professor: Matthew Greaves

Document Summary

Largest media companies now operate internationally: the market for advertising is international, at the top of global media are large, diversified multinational media conglomerates (though multinational, these companies remain rooted in the west) Large national and regional firms that dominant particular markets constitute a (cid:862)second tier(cid:863) of media companies. Horizontal integration: ownership across separate or not directly connected industries, also referred to as convergence, recent blurring of boundaries between internet, media and telecommunications industries, for e(cid:454)a(cid:373)ple, a(cid:373)azo(cid:374)"s pur(cid:272)hase of the washi(cid:374)gto(cid:374) post.