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Lecture 5

CMNS 240 Lecture Notes - Lecture 5: Post-Fordism, Propaganda Model, Mass Society


Department
Communication
Course Code
CMNS 240
Professor
Enda Brophy
Lecture
5

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CMNS 240 LECTURE #5 04.02.16
«Far from being an exceptional element int he democratic process, propaganda is a constitutive
aspect of democracy in the mass society» Frank Webster and Kevin Robbins
The propaganda model does not imply a conspiracy: Herman describes it as a «decentralized and
non-conspiratorial market system of control and processing»
FROM FORDISM TO POST FORDISM: A HOLASTIC AND HISTORICAL APPROACH
-political economy is holistic (as Mosco would say, it is interested in «social totality») and
historical approach
-it uses media as part of a broader context
-analysis of this historical transformation will set the stage fro second half of the semester
THE REGULATION SCHOOL
refers to a group of political economists that emerged in the 1970s in France
developed an influential way of thinking about capitalist societies
they offer a holistic and historical analysis of 20th century capitalist societies
SYSTEMIC FEATURES OF CAPITALISM
fundamental imperatives of any form and period of capitalism
JDP increasing / decreasing + commodification
-accumulation (profit)
-conflict between labour and capital
-balancing production and consumption
continuity and change in capitalism
-regulation theorists are interested in continuity and change
-the underlying logic of capitalism remains the same, but some of its features can change
-like the forms production takes, the nature of work, innovation in the kinds of technologies used,
the types of commodities that are made ..
But how does capitalist ensure its own perpetuation?
How is the accumulation process maintained over long periods of time?
How are the demands of labour and the needs of capital aligned?
REGIME OF ACCUMULATION
-how production is organized: the sorts of goods produced, how corporations are structures, and
the predominant features of work
-how income is distributed: wages and welfare
-how consumption is arranged: absorption of the goods that are produced
-these elements must support each other to ensure accumulation is stable
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