CMNS 304W Lecture Notes - Lecture 3: Doves As Symbols, Infomercial, Connotation

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CMNS 304 W Week 3
Kane
The movie has different ways the script can be interpreted based on the scenario.
Has several connotative meanings through the characters words.
Through films, visual effects have an effect on how people feel/interpret things
2001 made in 1968
Content, process, effect
The bone cuts to the spaceship, is the denotation
The connotation, is to show us process of advancement in mankind.
During that time the Soviet Union and the USA were competing to be the first to go to
the moon. Similar to the Apes fighting over water.
It’s eer eutral, it’s alas at oe poit or aother depedig o ho ou look at it.
o Ex; what one person thinks is good may be interpreted as bad by another person
From bone to spaceship is a paradigm change
There’s this abstract dialogue going on between the first scene and the second scene
Frenzy
The aera’s agles fore us to iterpret thigs ootatiel
Through the ue You’re  tpe of girl ad the the iti ad killer alkig ito the
room and then the camera slowly leaving the building while the rest of the world is
unaware and proceeding as normal
Through the illusion of taking us through the frames of work, public, and an apartment it
creates suspense, and emotions about people
The scariest frame is what e do’t see.
Hithok takes us fro our eerda friedl life to soethig goig o that’s
extremely bad
Triumph of the Will Pre WW2 by Germany, based on 1935
Be careful for cinematic lies
They may show something as one natural take and documentary he i fat it’s stage
CNN Report of Soldiers going to Afghanistan
It’s a ifoerial for CNN eause it shos the takig the hae to e i the iddle
of War to be able to provide us with news / insight on the war
Dove Evolution
The commercial exposes the deceptions of the things we desire most to reconstruct our
ideology
B eposig the triks used upo us to osue thigs, the’re trig to glorif
themselves
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Speech Act
Examples
Locutionary Act The Act of utterance
Speaking
Illocutionary Act The Function one
has in mind that causes them to speak
Promising
Reporting
Asking
Perlocutionary Act the intended /
desired result of the speech act
Intimidating
Threatening
Deceiving
Implicit: is how we imply what somebody was saying by the way they say it. Whether
it’s the ords the used or their od laguage.
Joh “earle’s Fie Perforatie Futios of “peeh Ats:
1. Declarations
a. Change things by virtue of their being uttered
2. Representatives
a. State what the speaker believes to be the case.
3. Expressives
a. State what the speaker feels (psychological states of pleasure, pain likes, dislikes,
joy or sorrow).
4. Directives
a. Get others to do something
5. Commissives
a. Speakers use to commit to some future action.
Frames have a way of providing us with Coherence
o What’s iside the frae tells us hat’s ratioal ad osistet
o Coherence is not the property of the text
o It’s the ork e do as ieers to iterpret the eaig
Frames also have the property of Cohesion
o What makes things stick together reasonably or logically
o Cohesion is the property of the text
Fraig is also apart of Episteology
A system or a process of knowing things for knowledge
Frames also allow us to filter things out of our communication
o They make rules that forces us to not pay attention or assume certain things
Frames apply to speech and our thought process, as a listener and viewer.
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