CMNS 353 Lecture Notes - Lecture 2: Meritocracy, Independent Media Center, Copyleft

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Social media creating changes in work, leisure, and everyday life: Social media changes private experiences into public/sharable/promotional data ex. Themes of continuity and change - technologies representing a break from the past or continuation of existing media and values. Social media as both technical artifacts (software, platforms) and social ideas materialized through them. Technologies that combine the discourse of social movements with neoliberal ideology (marwick: combining rhetoric of better and brighter ideology with neoliberal ideas. Mediated social networks that support interaction, production, and consumption (boyd and ellison: interacting with people, and content, while simultaneously becoming content. Techno-cultural constructs and organized socio-economic structures (van dijck) What is the rhetoric of social media? (i. e. uses of language) In uence of social movements and countercultures: sf bay area groups, indymedia and anti-globalization movements, copyleft and anti-censorship groups. Political philosophy advocating deregulation and free market economic policies as a means of freedom. Application of market strategies to subjectivity and everyday life.

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