CMNS 443 Lecture Notes - Lecture 6: High Tech, Moral Authority, Cultural Diplomacy
22 Jun 2018
School
Department
Course
Professor
CMNS 443 Seminar #6
Topic: Soft power
PAPER PROPOSAL DUE NEXT WEEK!!
MIDTERM IN 2 WEEKS
PRESENTATION:
Themes
Hallyu must be understood according to a wider range of characteristics such as
major cultural forms exported, technological developments and govt cultural
politics
Hybridization process in popular culture and digitial technologies must be
comprehended as a more nuanced politicization process than depoliticization of
culture
Chapter 1:
Hallyu: foreign popular culture had been associated with the US, Japan, HK
Since the mid 1990s, Korean wave has become a global sensation
Tv genres and films penetrated most of the Asian markets (China, Japan,
Vietnam)
Is Hallyu a fad?
Hallyu 1.0
Beg. 1990s and early 2000s
Autumn in my heart (2000), winter sonata (2002), dae jang geum (2003)
Period: 1997—2007
Primary genres: tv dramas, films, online games
East Asian
In their 30-40s
Hands-off policies
Hallyu 2.0
2008- present
kpop, social media, digitial games, animation
asia, Europe, north America
teens-20s included
hands on policies
2008: export of Korean cultural products surpassed the mport of cultural products
find more resources at oneclass.com
find more resources at oneclass.com
exported 2.33 billion worth of goods while importing 1.98 billion
surplus in cultural trade continues until 2014
Korea has become the top non-western country
Role of social media
Social media, both SNS and UGC have played a major role as new forms of
patform for Korean popular culture
Youtube = created in 2005
Smartphones were n/a until June 2007
SNS has become the fasest growing platform to circulate cultural products
Lee and Park govts have changed their emphasis on cultural policy toward a
creative content policy
Changing relationship of each government to neighbouring countries, as
well as US
Creative contents industry instead of cultural industry since 2009
Gaming: 56.4%
Hybridity in Korean popular culture
Hybridization as a form of politicization
Construction of new culture between the colonizer and colonized (west and non-
west)
The indigenous culture’s ability to discern and reinterpret the authority of the
dominant culture
Third space
Where new forms of cultural meaning and production occur
Calling into question the established classifications of culture and identity
Hybridity should be understood as a communicative practice constitutive of, and
constituted by sociopolitical and economic arrangements
Where local players negotitate with global culture
Book title: hallyu 2.0 (talks more about intellectual property rights)
Soft power and the Korean wave
State of the art factories, high-tech weapons, advanced information
communications infrastructure are the key components that a country must have
for a stronger international competitiveness
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Hallyu must be understood according to a wider range of characteristics such as major cultural forms exported, technological developments and govt cultural politics. Hybridization process in popular culture and digitial technologies must be comprehended as a more nuanced politicization process than depoliticization of culture. Hallyu: foreign popular culture had been associated with the us, japan, hk. Since the mid 1990s, korean wave has become a global sensation. Tv genres and films penetrated most of the asian markets (china, japan, Autumn in my heart (2000), winter sonata (2002), dae jang geum (2003) 2008- present kpop, social media, digitial games, animation asia, europe, north america teens-20s included hands on policies. 2008: export of korean cultural products surpassed the mport of cultural products exported 2. 33 billion worth of goods while importing 1. 98 billion surplus in cultural trade continues until 2014. Social media, both sns and ugc have played a major role as new forms of patform for korean popular culture.
