All sensory info. receive same cognitive stuff. Ball pass (video) distraction; count number of passes demonstrate selective attention (did not see gorilla) ** change detection - something changes (office) shirt/different person (slide: expectation it should stay the same (movies) Flicker paradigm what changes (slide) 2 images (something disappear: focal point, don"t have a good memory for what we just saw (our visual memory = not so good) = encode the primary stuff. Dividable 2/more things at a time. People overestimate that they could multitask . Cognitive system needs to be fast, efficient. Saccades moving blurry therefore change blindness. Stroop effect: brian see word and wants to say the ink (conflict, balance bicycle experience automaticity (unconsciously processing, thinking to hard mess you up ex. Perceptual illusion pilot -= different angles (think they are higher up) Attention and driving: cell phone users worse than drunks, cell phone slower to use brakes, etc. Memory test recognition memory list of words.