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CMNS 110 (282)
Lecture 5

Week 5 Reading Notes

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CMNS 110
Gary Mc Carron

CMNS 110 – FALL 2012 WEEK 6 BOOK READINGS: pp. 108-116, pp. 80-107 The Medium is the Message by Marshall McLuhan - It’s not the machine, but what one does with the machine, that was its meaning or message. - The “content” of a medium is like the juicy piece of meat carried by the burglar to distract the watch-dog off the mind David Sarnoff, “We are too prone to make technological instruments the scapegoats for the sins of those who wield them. The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.”  McLuhan disagrees with him _____________________________________________________________________________ _ Marshall McLuhan: The Modern Janus by James C. Morrison Biography of Marshall McLuhan - Born July 21, 1911 in Edmonton, Alberta - Bachelors and Masters in English Literature from the UofManitoba - 1936 became a teaching assistant at the Uof Wisconsin - Converted to roman catholicism - Married Corrie Keller Lewis in 1939 - Got doctorate at St. Louis University - Taught at UofT - Informal discussion group that met at a coffee house - Died 1980 The Gitenberg Galaxy Laws of Media Understanding Media The Medium Is the Message War and Peace in the Global Village Create a tessellated pattern of ideas…. Parts of a whole
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