CMNS 110 Lecture Notes - Lecture 4: Marshall Mcluhan, Stetson Kennedy
Document Summary
Legends and folktales usually have something to do with culture, and maintaining cultural identity. It usually has something to do with people breaking away from tradition and then something bad happens. Urban legends can spread rapidly on the internet and may affect businesses, etc. Legends are universal, and remind us of the fragility of the human existence. While the oral tradition remains vibrant, it is nonetheless subordinate to the literate tradition. The ultimate intellectual or truthful authority in contemporary literate societies is the printed word (goody, 1992) Secondary orality (ong) re-emergence of oral character in communication that represents a blend of literate, oral, and electronic cultures in contemporary discourse. Generates a sense for groups immeasurably larger than those of primary culture mcluhan called it a. Tannen (1987) finds that orality and literacy are not dichotomous, but entwined in ways that allow the reader/hearer can use spoken and written storytelling to connect him/herself to the culture at large.