CMNS 110 Lecture Notes - Lecture 10: Polysemy
25 Feb 2018
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If you say as bob dydlans (1990) explained gfd;khj: you don"t need to cite their names in the parenthesis, the parenthesis can be at the start or the end (not usually in the middle) C: citation (summarize pr quote or paraphrase) Strucutre of a paragraph: topic sentence (what you will be talking about), supporting evidence (including citations & examples), concluding sentence. Encoding/decoding of [media] text : stuart hall, 1980, encoding of media text: Writers, producers, and the production apparatus insert codes and conventions into their media production. : photographers consider components such as focusing, lighting angle, composition, background, colors, etc. to produce various representations and readings, of the same moment 9carter, n. d. )/ Thursday, november 10, 2016: decoding of media text: Viewers according to their cultural knowledge and heir viewing context will make sense (decode) the media text: suggests that media texts are polysemic = many meanings, different way s of decoding text:
