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CMNS 110
Gary Mc Carron

Lecture 1What will we study in Communication 110Survey a number of subjects in the field of communication studiesIdentify different levels at which communication takes place discuss the organization of communication as an academic disciplineLook at the work of several influential communication theorists Read about the history of communicationSpeculate about future trendsIn short we will sample widely from the various ideas themes and traditions out of which the discipline of communication is composedCommunication 110 What will we not studyFirst this is not a course that teaches people how to improve their everyday communication Neither is this a course in teach you how to enunciate clearly or to help you learn the best ways to manage your employees We will not consider theories of speech pathology the best way of making a PowerPoint presentation and what to do in order to get your main ideas across in an argument So what is our approach in Cmns 110Our goal in this course is historical and theoretical not vocational We will be taking an academic approach to communication research rather than exploring how an individual might enhance his or her communication techniquesOur objective in other words is to pursue a critical examination of communication rather than to suggest ways for the improvement of ones communication skillsCommunication has different definitions depending on the sort of research you are doing but as a general statement we can think of communication as a process by which information is transferred between two or more agentsLecture 2Communication is set by models Models are not 100 correct but they try to capture the spirit of communication No one model will be complete but that doesnt mean they are not helpful Most share fundamental questions how is communication transmitted People will always ask if the model has prescriptive capacity tell you what to do Descriptive common lingo Prescriptive proper grammar Communication 110How does information get transmittedDo people always receive the same message as the one the sender intendedCan we as communicators do things that will guarantee the success of our efforts at communicationEfficiency success and fidelity god terms people listen to the ideasCan we make our communication efficientHow can we be successful in getting our message acrossWhat can we do to make sure our message is faithfully interpreted Communication 110Early communication theorists had less interest in what was being communicated than in how the message was put together encoded sent transmitted and then understood decodedFor example Claude Shannon from Bell Labs studied information but always said he wasnt interested in meaningMany models focus on the process of communication rather than the content of communicationCommunication 110This way of thinking about communication and information is really concerned with the distinction between process and contentRedundancy is key to memorizationunderstanding The more something is repeated the more ones mind thinks about it textbooks are 50 redundantMonological Models of Communication involve a oneway movement of information from an identifiable sender to one or more receivers From GreekMono single One way movement lectures Speeches where there is no discussionLogue speakerCommunication as Action Model SenderReciever There has to be a degree of uncertainty solved or else that info is pointless we are always communicating sending and receiving information through expressionThe Action Model The monological action model of communication is a linear model in which meaning is transferred through space from one agent to another by means of a communication medium such as speech or writingThus the linear model is precise basic and direct certain idea that you want to get across one way TwoStep Flow Model Picture on Power point TERM PAPER 45minsOpinion LeadersTwoStep Flow ModelThe twostep flow model of communication takes notice of the role of opinion leaders who receive interpret and redistribute the original message to large numbers of people ethosToday we might think about the twostep model as useful in explaining social media including platforms like Twitter where a single person can have dozens hundreds thousands or even millions of followersFocuses on inter between mediaries media Ridiculed because why not a 3 step model Interaction Model SendersReceivers SendersReceiversTakes original action model and makes it a transactional modelPeople are senderreceivers feedbackFeedback is crucial hard to understandNeed politeness as a part of etiquette that is required for interactionBeing confirmed by receiver in use of works seeming interestedFeedback is key for conformation and disconformationNo longer monological communication it is now dialogicalDialogical is co creation of communication it is different because you are not just a sender or receiver you have to be participating mutualityCommunication is like a telephone convo
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