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CMNS 110 (282)
Lecture 5

CMNS 110 Lecture Notes (Week 5)

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Department
Communication
Course
CMNS 110
Professor
Jean Herbert
Semester
Fall

Description
Week 5: Marshall McLuhan & Medium Theory How do media technologies shape how we think and how we communicate? www.oversharers.com When new media emerges, practices, policies, and habits come later. we view hyperlinked text differently from printed text (hyperlink is 3D and has real depth, print has imagined depth) "the physical relationship...connected to the next. (grossberg, 44) McLuhan's article Electronic Culture: - electromagnetic telegraph 1832 - marked distinction between "transportation" and "communication" - symbols could move independent of geography and faster than transport - trend of dispersion and democratization of knowledge accelerated Marshall McLuhan: The "Global Village" - geography is no longer a hindrance to communication Technology: What will it enhance? What is obsolete? You shape your own tools in your own image, and in turn they shape
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