Week 5: Marshall McLuhan & Medium Theory
How do media technologies shape how we think and how we communicate?
When new media emerges, practices, policies, and habits come later.
we view hyperlinked text differently from printed text (hyperlink is 3D and has real depth, print
has imagined depth)
"the physical relationship...connected to the next. (grossberg, 44) McLuhan's article
- electromagnetic telegraph 1832
- marked distinction between "transportation" and "communication"
- symbols could move independent of geography and faster than transport
- trend of dispersion and democratization of knowledge accelerated
Marshall McLuhan: The "Global Village" - geography is no longer a hindrance to
Technology: What will it enhance? What is obsolete?
You shape your own tools in your own image, and in turn they shape