CMNS 110 Lecture Notes - Green Marketing, Consumerism, Productivism

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Two forms: advocacy; advocate on behalf of environmental causes (ie. Advocating recycling: corporations push an environmental agenda (ie. Corporations see green marketing as a great marketing opportunity; it"s in , popular . Purity, natural, etc. : the concept of nature has erratically changed; nature is everything that is pure and good , making the language self-explanatory (ie. Natural , organic ) semiotic: nature = the good ; a marketing ploy. Nature has become a sacred adjective/sanctified/sacred concepts: dilemma around consumer goods that are green, shift/discourse of describing these products. We must move forward : western world belief in progress, buying into the idea that progressistied to growth of a society, dominant is areas of social life, critiques of productivism, radical critique: take it apart and start over again. Maybe with some tweaking it will be better. It helps spilt the divide: lets us to consume even though we feel guilty.

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