CMNS 110 Lecture Notes - Lecture 2: Interaction Model, Pewter, Theory Of Forms
23 Apr 2014
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Document Summary
Mediated communication: mediated communication is fundamentally less meaningful (full of meaning) than more direct forms of communication. Truth or ideas: all communication involves the transmission of ideas, or symbolic representations of reality, and not reality itself. Early theorists had less interest in what was being communicated vs. how the message was encoded (put together), transmitted (sent), and decoded (understood: process vs. content. Monological models of communication (mono single; logue speaker): one-way movement of information from an identifiable sender to one or more receivers, sender - > receiver. Communication as action model: monological, action model is linear in which meaning is transferred through space from one agent to another by means of a communication medium e. g. speech or writing. It is precise, basic, and direct: two step flow: Opinion leaders who receive, interpret, & redistribute the original message to large numbers of people. Social media: e. g. twitter, where one person can have dozens to millions of followers .
