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Lecture 2

CMNS 110 - Week 2 Lecture Notes.docx

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CMNS 110
Jean Hebert

CMNS 110 – Week 2 - Action, transaction, transmission, and ritual models - Mediated Communication o Mediated communication is fundamentally less “meaningful” (full of meaning) than more direct forms of communication - What does communication carry? Truth or ideas? o All communication involves the transmission of ideas, or symbolic representations of reality, and NOT reality itself Action, Transaction, Transmission, and Ritual Models o How does information get transmitted? o Do people always receive the same message as the one the sender intended? o Can we, as communicators, do things that will guarantee the success of our efforts at communication? o Efficiency, success, and fidelity - Early theorists had less interest in WHAT was being communicated vs. how the message was encoded (put together), transmitted (sent), and decoded (understood) o Process vs. content - Monological Models of Communication (mono – single; logue – speaker): o One-way movement of information from an identifiable sender to one or more receivers o SENDER - > RECEIVER - Communication as Action Model o Monological, action model is linear in which meaning is transferred through space from one agent to another by means of a communication medium e.g. speech or writing. It is precise, basic, and direct o Two Step Flow:  Opinion leaders who receive, interpret, & redistribute the original message to large numbers of people  SOCIAL MEDIA: e.g. twitter, where one person can have dozens to millions of “followers” - Interaction Model: o SENDER  RECEIVER o In dialogue, each person does not attempt to make common certain ideas or items of information that are already known to him. Rather, it may be said that two people are making something in common, e.g. creating something new together - Transaction Model: o Continuous series of information transfer, information reception, feedback, response, and so on. Often we are senders and receivers at the same time o “Conducting” a conversation: the more fundamental a conversation is, the less its conduct lies within the will of either party  Better: we “fall” into conversation, or we become involved in it - Transmission/Ritual Models: o Transmission model: communication is the process of moving messages from a sender through a medium to a receiver o Ritual (cultural) model: communication is the construction of a shared space of meaning within which people co-exist - Mediated Communication: o Intrapersonal, Interpersonal, and group communication is “unmediated” o Mediated communication (dialogic and mass mediated) is fundamentally less “meaningful” (full of meaning) than more direct forms of communication - “Unmediated” communication (these forms can involve some sort of mediation, but can also be conducted without media): o Intrapersonal communication: where the communicator communicates with him/herself; language internal to the communicator (e.g. talking to yourself) o Interpersonal communication: between 2 people (face-to-face) o Group communication: between 3 or more people (e.g. lectures, roundtable discussions, public speeches) - Mediated Communication:  Dialogic Mediated Communication: communication through some technologically enhanced medium where the message is 2 way or dialogic (e.g. telephone, text, email, FB, twitter)  Mass Mediated Communication: communication through some technologically enhance medium, from one source to many, geographically dispersed, with limited/controlled feedback (e.g. TV, radio, newspaper, websites, blogs, books, etc.) o Mediated communication is fundamentally less “meaningful” (full of meaning) than face to face communication. Face-to-face communication is information RICH.  Media shape the reality we otherwise would experience in an unmediated environment.  Unmediated communication: • Proxemics: the study of personal space o Public space 12ft - 25ft, social space 4ft, personal space 1.5ft, intimate space • Kinesics: the study of body language (eye contact, posture, gestures, facial expressions) • Haptics: the study of touching in communication (e.g. we trust people more if they touch us in conversation)  Mediated commun
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