CMNS 110 Lecture Notes - Lecture 2: Linear Model
20 Nov 2012
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Document Summary
Information gets transmitted verbally & non-verbally (below the threshold of awareness) What people say is often less important than how they said it (body language & intonation) People"s interpretations of the message are not always the same as what the sender intended to portray: ex: sarcasm not always understood. Redundancy is a method to confirm the message is interpreted correctly; to make the message clear: certain level of redundancy is required, more repetition is required when you are speaking aloud, efficiency, success, fidelity. Early communication theorists had less interest in what was being communicated, than in how the message was encoded (put together), transmitted (sent), and then decoded (understood). Concerned with the distinction between process and content. Sometimes they work together influence each other. Monological model of communication involves a one-way movement of information from an identifiable sender to one or more receivers: the action model: sender receiver . Many have argued this is the fundamental structure of communication.
