CMNS 221 Lecture Notes - Lecture 3: Peter Mansbridge, Old Media, Participatory Culture

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Caught between digital native and digital migrant. Old media is giving way to new media forms and environment. Peter mansbridge: the most authoritative voice for canadian news, on the air for 30 years. Old media is coexisting with new media: old (cid:373)edia has(cid:374)"t disappeared e(cid:374)tirely. Change from spectatorial culture to participatory culture (refer to cmns 253w reading: spectatorship relationship to media (old media) Passive: participant culture social media and very interactive. Media story telling (old media: giving way to citizens gaining control and telling their own story (new media) Advertising: state of the art communication / brilliant, advertising is story telling. We sum up our lives and experiences by telling stories. Two arguments: the public are taking over story telling as media is more participatory, we have more opportunities to raise our voices, we have more information at our fingertips, but we are less engaged.

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