Class Notes (835,730)
Canada (509,354)
CMNS 260 (43)
Lecture

Lecture Week 7

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Department
Communication
Course
CMNS 260
Professor
Frederik Lesage
Semester
Spring

Description
Part Three Data Collection and InformationGathering Methods In the research wheel we are finished designing the study nowwhat we are using for assignment 2 connect the lecture to itExample Studying the effectiveness of Public Service Announcements for safesex practicesSuitable survey questionsWho represents a householdA history of surveys Censusfor taxation military serviceoriginally an exhaustive inventory of all members of target populationrecent modifications controversialSocial surveyoften sample surveysThe way we design surveys has very real implications for how they are answeredvoluntary surveys response rates varied widely by location socioeconomic status ethnocultural origin family statuspeople with higher levels of education higherstatus jobs higher incomes and older people had
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