Class Notes (836,587)
Canada (509,861)
CMNS 331 (7)
Lecture 5

CMNS 331 Lecture 5: Hegemony

1 Page
19 Views
Unlock Document

Department
Communication
Course
CMNS 331
Professor
Nawal Musleh- Motut
Semester
Fall

Description
Thursday, October 6, 2016 CMNS 331 - Lecture 5 Hegemony Methodologies • Content analysis: - Used to “delineate trends, patterns, and absences over large aggregated texts” - Normally relies on the application of simple or advance statistical techniques to create a “big picture” of how a particular issue or event has been covered • Discourse analysis: - Principally concerned with examining the representation of ideologies or “codes” that a given report or larger body of texts may be said to signify - Less concerned with assembling measured data to “prove” what has happened than it is with demonstrating how language operates to make some points or perspectives more visible than others • What type of language is used to describe the event? How are they codified for meaning and significance? How is meaning created from what is there? - Hartley → The ability in certain historical periods of the dominant classes to exercise social and cultural leadership, and by these means - rather than by
More Less

Related notes for CMNS 331

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit