CRIM 321 Lecture Notes - Lecture 8: Content Analysis

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How social world is interpreted, understood experienced, produced or constituted: goal of coding and analysis process: To produced contextual understanding based on rich, nuanced and detailed data. Organizing what is seen, heard and read. To make seen of what is learned: using data to: Describe, create explanations, pose rationales, develop theories and link story to other stories: achieved by: Categorizing, synthesizing, search for patterns and interpreting data. Allow you to speak to findings with confidence: goals: Reveal, uncover, and contextualize data identifying patterns and themes. Stages of coding: (grounded theory video: open coding. Developing categories, a procedure for developing categories of information. Applying coding to the text is labeling phenomena. E. g. , conforming not talked to the manager . Use constant comparison approach in an attempt to saturate. Saturation: look for instances that represent the category and continue looking and interviewing until now information forms: axial coding. A procedure for interconnecting categories: selective coding:

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