ECON 102 Lecture Notes - Lecture 2: Pareto Efficiency, Price Mechanism, Market System

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The scarcity problem: what to produce: wants are unlimited, how to produce: resources are scarce, for whom to produce. Neoclassical model: let"s start with some assumptions, 1. People have rational preferences among outcomes: 2. Individuals maximize utility and firms maximize profits: 3. People act independently on the basis of full and relevant information. Many buyers, many sellers competitive markets: interaction in these markets are pareto efficient and welfare. What to produce: whatever people want and are willing & able to pay. How to produce it: independent producers (firms, corporations, individuals) find ways to produce at the lowest cost, price competition in search of higher profits. For whom: whoever is willing and able to pay. Why do consumers want what they want. Markets are efficient because: the right things are produced, they are produced in the right quantities and with the lowest cost, they are going to the right people. Markets are not designed to achieve equality, only efficiency.

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