IAT 102 Lecture Notes - Saul Bass, Paul Rand, Interactive Design
15 Nov 2012
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Document Summary
Modernism and post-modernism: lots of argument about, suggestive of eras of thought, these rough rules that apply to us. Modernism: subjective, clarifying meaning, remove self from design, interdisciplinary, blending of different crafts, minimalism, move away from fine, victorian design, rational, clean. Designer should be involved in design from start to finish: sagmeister: carve text into self, involvement in process, play with communication, more than print design, interactive design mostly comes from post modernism. Consider what needs to be in frame to strengthen design. Digital revolution: every can do graphic design, ctrl-z, easy to fix mistakes, layering, transparencies, unusual elements, complexity is easier, very quick to set things out, brody: reveal, not conceal, message. Not conventional upbringing, explored type: carson: do away with rules, no standard practice, swiss design stripping away connotations, setting a boring article, set it all in dingbats. No, and what is taught is a guideline: later can understand how to break and still communicate.
