IAT 102 Week 9 Lecture

2 Pages
Unlock Document

Interactive Arts & Tech
IAT 102
Andrew Hawryshkewich

Design Movements Continued New York School: •In US, same time as Swiss •Saul Bass, Paul Rand •Play a bit more with design, more playful, less rigid •More symbolic, expressive •Asymmetrical balance •Shapes as communication tools •Still get meaning across, not sterile and boring •Casual •Focal point in design, but less clear structure •Not much use of photos, when they did, integrated it into the design •Logo designs •Playful, never lost focus on communication Modernism and post-modernism •Lots of argument about •Suggestive of eras of thought •These rough rules that apply to us Modernism •Subjective •Clarifying meaning •Remove self from design •Interdisciplinary, blending of different crafts •Minimalism •Move away from fine, Victorian design •Rational, clean Post-modernism •Rejects idea of any truth, no absolutes •Complexity, world as a series of complex interactions •Density of info •Overcomplexifies? •Diversity - wide variety of designers and styles •Find design's feel, more than a rational view •Performance •Create a reaction more than communication •Odermatt and Tissi: Break apart and
More Less

Related notes for IAT 102

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.