IAT 103W Lecture Notes - Lecture 4: Basic Books, Hermeneutics, Signifer
24 Aug 2019
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Emotional design : why we love (or hate) everyday things / Beauty comes from conscious reflection and experience. It is influenced by knowledge, learning, and culture. Objects that are unattractive on the surface can give pleasure. Ugly art can be beautiful. pg 87 (para 4) Attractiveness is a visceral-level phenomenon -- the response is entirely to the surface look of an object. pg 87 (para 4) Emotions, we now know, change the way human minds solve problems, the emotional system changes how the cognitive system operates. So, if aesthetics would change our emotional state, that would explain the mystery [of how aesthetics can affect how easy something is to use] (norman, 18). Position emotions critical to learning, curiosity, creative thought. When you feel good, you are better at brainstorming, examining etc. Anxious narrow thought process useful in escaping danger. Aesthetics in product makes people feel good. Cognition interprets the world, leading to increased understanding and knowledge (20).
