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IAT 103W (5)
Lecture

IAT103w-Developing a Credible Argument.docx

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Department
Interactive Arts & Tech
Course
IAT 103W
Professor
Kate Hennessy
Semester
Summer

Description
Developing a Credible ArgumentRhetorical Appeals A Strategy is achieved through Tactics When presenting an argument a writer must develop an organized plan to persuade the reader The tactics we use are called Rhetorical Appeals Appeals are communicated in and through the writing strategies we use to develop an argumentEmotional Appeals Emotional Appeals focus on the readers values and needs Example A happy story told by a pleased customer or a sad story told by an earthquake victim is a testimonial Its job is to tap into the feelings of the audienceLogical Appeals Logical Appeals focus on the readers sense of reason Example A mathematical equation or a statistic appears scientific Its job is to tap into the readers sense of authorityEthical
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